Alicante se adhiere al manifiesto por el consumo responsable “Wine in moderation”

The Alicante designation joins Wine in Moderation, the European programme that champions enjoying wine sensibly. A gesture that places the culture of moderate consumption at the heart of the industry's story.

An agreement for responsible consumption

The Regulatory Council of the Alicante designation has signed an agreement with the Spanish Wine Federation to promote responsible consumption through Wine in Moderation. The idea is simple and yet ambitious: to encourage wine to be enjoyed in moderation, as part of a way of eating and living, and not as a route to excess.

What Wine in Moderation is

Wine in Moderation is an initiative born within the European wine sector to take on its social responsibility in the face of alcohol abuse. Coordinated from an association based in Brussels, it brings together organisations from different countries that share a single goal: to foster a sustainable wine culture in which enjoyment always goes through moderation.

One of its keys is adaptation. The programme does not deliver the same message everywhere; instead it adjusts its tone to each country and each culture so that it truly resonates with those who receive it.

Why it matters for a designation

That a D.O. should join a programme like this has readings that go beyond the symbolic gesture:

• It reinforces the image of wine as a cultural and gastronomic product.
• It aligns wineries with a trend of quality over quantity.
• It conveys to the consumer a message of mindful enjoyment.

At a time when the sector defends wine as part of heritage and of the Mediterranean diet, betting on moderation is consistent with that way of telling its story.

Moderation and wine tourism go together

This philosophy fits squarely with wine tourism. Visiting a winery, understanding how wine is made and tasting with a discerning eye teaches you to value each glass for what it brings, not for the quantity. You drink less and better, paying attention to the nuances rather than the volume.

How to enjoy sensibly

If you want to experience wine from this perspective, the best way is to do it at its source, with a guided tasting and a good table alongside. You can get to know the wines of this area and its surroundings by exploring the provinces with wineries to visit and planning a quiet getaway. Enjoying wine in moderation means giving up nothing: it is the only way to truly appreciate it.