Aumenta el valor y ventas de Vinos Alicante DOP

The wines of the Alicante designation are stringing together a good commercial run. In its latest campaign, turnover surpassed 31 million euros, with a domestic market pulling strongly while exports ease off in volume but gain in value.

Solid growth in value

The sale of wines with this designation reached around 31 million euros over the year, a notable leap compared with the last comparable figure two years earlier. The important reading is not only that more is sold, but that it sells better: value grows faster than volume, a sign that the area's wine is positioning itself in higher ranges.

The domestic market, the great engine

The bulk of the business is played out at home. The internal market concentrates close to seven out of every ten sales and has grown clearly over the latest campaign, both in litres and in turnover. That the Spanish consumer bets on these wines is a firm base: a solid local market gives stability against the swings of exports.

• Domestic market: the largest share of sales and growing.
• Exports: less volume, but with value on the rise.
• General trend: value is prioritised over quantity.

Less volume abroad, more value

In foreign markets the picture is different. The bottlings heading abroad have fallen in quantity, but their value has kept rising over the last two years. Selling fewer litres at a better price is not bad news: it indicates that abroad these wines are appreciated as a quality product and not as a budget option.

What this says about the area

Behind these figures lies groundwork. The recovery of native varieties, the commitment to more careful winemaking and the push to tell the story of the land have helped the designation leave behind the label of bulk wine and reclaim its standing as a quality origin. The consumer's wallet is confirming it.

Discover it in the vineyard

The numbers tell one part; the landscape and the glass tell the rest. If you want to understand why these wines are gaining ground, the best thing is to visit them where they are born, among vines near the Mediterranean. You can start by exploring the wineries that can be visited and choose a getaway through this area. No statistic tastes as good as a tasting at the winery itself.