Bodegas y rutas de España, Portugal e Italia participarán en FINE 2022

Valladolid once again becomes the capital of wine tourism with a new edition of FINE, the International Wine Tourism Fair. Wineries, hotels and destinations from Spain, Portugal and Italy meet with tour operators arriving from around the world.

What FINE is

FINE is a fair dedicated exclusively to wine tourism, a still uncommon format that sets it apart from traditional wine fairs. Here you don't come only to taste: you come to design experiences, to connect wineries with those who will bring them to travellers all over the world. Its third edition brings together more than a hundred wineries, hotels and wine-tourism destinations alongside dozens of tour operators and travel agencies of numerous nationalities.

A gathering of three wine countries

The fair places three great wine powers of southern Europe in the same space: Spain, Portugal and Italy. Each arrives with its own way of understanding wine tourism, from the landscape to the gastronomy, which turns the event into a good map of trends. Among the participating wineries there are labels from emblematic areas of the peninsula, with designations very recognisable to any enthusiast.

The business behind the visits

The heart of FINE is its trading market. The tour operators and agencies, arriving from markets such as the United Kingdom, the Netherlands, Brazil, Canada, France or Germany, among others, meet with the wineries to close deals and assemble the packages that will later reach the traveller. It is the backstage of wine tourism: what is agreed here ends up being the visit you book months later.

• Wineries and destinations wanting to attract international visitors.
• Tour operators looking for experiences to sell.
• Conferences on trends, including meetings and incentives tourism.

Why wine tourism is growing

Fairs like this reflect something deeper: the traveller increasingly seeks experiences with meaning, and a winery visit offers exactly that, a plan that combines landscape, culture, gastronomy and learning. For rural areas it is also a source of income that helps retain population and add value to the territory.

Experience it yourself

What is negotiated at FINE you can enjoy without intermediaries by organising your own route. If you fancy touring one of these wine areas, start by consulting the designations of origin and choose the destination that best fits your next getaway. Wine tourism is understood in only one way: by setting foot in the vineyard.