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Spain takes on the presidency of the European Network of Wine Cities for the coming years, a boost that reinforces the weight of Spanish wine tourism on the European map and opens up new opportunities for wine routes across the country.
The European Network of Wine Cities brings together municipalities from different countries united by their link to viticulture. That Spain should hold its presidency during this period places national wine tourism in a privileged position to set priorities and give visibility to its destinations.
This is no minor gesture. Spain has one of the largest vineyard areas in the world and an increasingly well-established network of wine routes. Leading this European organisation is, in a way, a recognition of that work.
Wine-related tourism has grown strongly in recent years. Certified routes offer experiences that go far beyond tasting: accommodation in wineries, local gastronomy, vineyard landscapes and activities linked to the harvest.
With Spain at the head of the European network, these routes gain a louder voice and greater promotional opportunities in an international context.
One of the great strengths of Spanish wine tourism is its variety. From the most classic inland areas to island offerings with a character of their own, each route brings a different landscape, different varieties and a different way of understanding wine.
That diversity is exactly what today's traveller is looking for: authentic experiences, tied to the place, that are not repeated from one destination to another. And Spain has a great deal to offer in that regard.
Presiding over a European network not only brings prestige, it also makes it easier to share best practices, coordinate promotion and attract travellers from other countries. Wine thus becomes an excellent calling card for our culture and our landscapes.
For those who want to discover this richness without leaving the country, the best way is to start by exploring the offer by area. In our guide to wineries by province it is easy to find a route nearby and plan a getaway.
With this presidency, Spanish wine tourism gains prominence in Europe just as interest in wine and its territories is on the rise. A favourable context for more travellers to discover what is brewing among our vines.
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