LA DO CATALUNYA APUESTA POR CONSOLIDARSE EN EL MERCADO MEXICANO

The DO Catalunya crosses the Atlantic with a professional tasting in Mexico City. The goal is clear: to move from occasional sales to a stable presence in one of the fastest-growing markets for Spanish wine.

Why Mexico and why now

Mexico has become a benchmark destination for Catalan appellations. Wine consumption is growing steadily, the hospitality scene is increasingly demanding, and there is a young audience willing to pay for products with a story behind them. For an appellation that exports much of its production, breaking into that market with force is not a whim but a bet on the future.

The presentation brings together a group of wineries under the appellation, who carry a wide range of labels to showcase the full register of the region: from fresh, Mediterranean whites to reds with depth and sparkling wines.

An appellation built for the winemaker's freedom

What sets the DO Catalunya apart is its flexibility. By covering much of the Catalan wine-growing territory, it allows work with many grape varieties and styles, and leaves room for innovation without losing the connection to a tradition that goes back more than two thousand years. That blend of roots and freedom is, precisely, the message being taken to the Mexican market.

• Diversity of styles: whites, rosés, reds and sparkling wines under a single seal.
• Mediterranean character: bright, food-friendly wines that are easy to pair.
• Room to innovate: the regulations leave space for new elaborations.

An event aimed at the trade channel

The event is designed for professionals: importers, distributors, sommeliers and opinion leaders. It is not just about offering bottles to taste, but about weaving commercial relationships that hold up over time. In a competitive market, the key is for the buyer to understand the proposal and to find a reliable partner on the other side.

The challenge of consolidating, not just selling

Landing in a country is relatively easy; staying is the hard part. To consolidate demands continuity, support for the wineries and a coherent narrative that the consumer recognises. If you want to get a close look at the work of the Catalan wineries, you can explore what's on offer in our winery directory and plan a visit to experience these wines in their own landscape.