La DO Catalunya con el cine catalán en los XIV premios Gaudí

The DO Catalunya once again pairs wine and culture at the Gaudí Awards, the great celebration of Catalan cinema. A collaboration that goes beyond the gesture and seeks to bring wine closer to new audiences.

Wine and culture, a partnership that makes sense

It is no coincidence that an appellation of origin should associate itself with a film awards ceremony. Cinema and wine share something essential: they are experiences best enjoyed in company and they form part of a territory's identity. The DO Catalunya has long been committed to being present at Catalonia's major cultural moments, and the Gaudí gala is one of them.

A recognition to take home

Beyond their award, the winners receive a selection of wines from the appellation. It is an elegant way for those who set trends in culture to discover first-hand the variety of styles produced under the seal, from Mediterranean whites to sparkling wines and reds with personality.

• Visibility: the brand appears associated with an event followed by thousands of viewers.
• Endorsement: influential figures taste the wines and share them.
• Closeness: wine stops being something distant and is experienced as part of the celebration.

The conversation jumps to social media

The collaboration does not stay on the red carpet. In the days before and after the gala, the appellation takes the action to social media with activities and contests linked to the edition's protagonists. It is a way to prolong the impact and to connect with a young audience who discover wine through their phone before a restaurant list.

Bringing wine closer to new audiences

Behind these actions lies a deeper strategy: to rejuvenate the image of wine without giving up its quality. Associating it with cinema, with creativity and with digital conversation helps new generations see it as their own. If your curiosity is piqued to get to know these wines where they are born, you can start with the wineries you can visit and turn your next getaway into a wine experience.